WARNING: This article is about Bonnie Blue's literal business end, but it references her metaphorical business end too. All puns are intended.
I watched the Channel 4 documentary, 1000 Men and Me: The Bonnie Blue Story.
What struck me was that she's just playing a numbers game.
And I don't mean how many fresh-out-of-school interns and porn addicts she can get to go to her grand openings.
The problem with BB isn't her lack of morality, possible trauma, setting the feminist movement backwards or enabling r*pe culture.
She's a product of modern business. And she's playing it exactly how any CMO would.
She's focused on one thing: watching soft metrics turn into hard cash.
BB's objectives are clearer than most big corporations I've worked for:
- Clear USP and strategy to help a community of men have a good sexual experience
- Financial goals of making an eye-watering £4 million a month in 6 months
- Gain significant market share so she's the top pornstar in the world
Her videographer, Josh, stated, "She's a marketing genius". And that she is, as she sets about delivering on strategic promises she made to her customers.
She fixated on vanity metrics on social media platforms that she relies on to promote her product.
"My interview with Andrew Twat will get over a billion views, and that will promote my channel on the new platform." She coldly rattled off like CMO at an All Hands, after being permanently banned from OnlyFans.
She was right. The interview she did with the self-confessed misogynist on r*pe and sex trafficking charges did get that many views across all her social media platforms.
But this resulted in 28,000 subscribers. It doesn't even touch the sides of her OnlyFans account. And a drop in the ocean compared to how many watched it online.
And just like many CMOs she doesn't care about the supply chain or method. She's just chasing numbers.
Big numbers mean bigger projections as marketing is now more posts and clicks = monetisation = more brand value.
The platforms reward numbers, not creativity, quality or morality.
Her publicist also declared her a marketing genius because she exploits rage-bait to do just that.
She appeals to sexually frustrated teens and men stuck in sexless marriages by posting rage-bait content about "doing what their wives won't do".
Said with all the passion and sex appeal of a scientific calculator that keeps its socks on.
The Josef Mengele sexbot then used that steely "death stare" to ask a troop of "barely legal" bluepill-dependent redpillers to "rearrange my insides".
She's echoing the vernacular used by men with microphones who reek of insecurity, social and emotional ineptitude, and entitlement while telling women that they're the problem.
The more she enrages people to share and comment on her posts, the more she earns. Whether she believes what she's saying is irrelevant to her.
She's doing it for cash.
She confesses, women who take the rage-bait aren't her audience, so she doesn't care whether she's liked by them.
They are her anti-persona.
But they indirectly build her following by talking about her to their husbands, boyfriends, sons, friends and colleagues.
And all the comments, stitches, reposts, duets, likes and shares help make her famous in the traditional media as well, which inevitably helps her boost her subscriber numbers.
In the past, journalists, fuelled by whiskey, nicotine and regret, would have to leave the comfort of their Fleet Street chair to find a story.
These days, journalists are now content marketers who don't need to look any further than the trending tab on TikTok, meeting their quota with poorly written, stupefying, meretricious stories.
All of this leads to more bang in BB's bank.
Now she's trapped in a cycle of having to do more and more to keep gaining market share and boosting revenue.
This cycle is making her lonely and eroding her quality of life.
There's no point making £4 million a month if you can't go out to spend it.
She's a victim of how modern businesses operate; a policy of enshittification.
By basing everything on numbers, data and insight, to achieve more numbers, we're valuing rage, negativity and more. Instead of critical thinking, kindness and creativity.
Those who follow me know that I rail against the digital landfill of low-value, fleeting, meaningless content to meet arbitrary targets.
We can't judge BB for doing exactly what all marketers strive to do.
And if you don't want her to exist, stop giving her virtual oxygen.
That said, I'm publishing this on my website and promoting it through LinkedIn to see if I get a blue halo effect by talking about her.
There's also a sidenote I'd like to mention, which was also startling about the documentary.
She did a classroom shoot with young OF creators. During the interviews with these girls, they all echoed the same thing as to why they were choosing porn as a career.
Because it's better than sitting behind a desk. It gives them more control, and they earn more money.
There is a hard lesson for all corporations if the young workforce would rather have their 5-minute performance viewed for money rather than have their annual performance reviewed for a percentage of their meagre salary.
