This post is going to be short and sweet... like me! This is because I transfer this little toolkit from one job to another, so if you want to see it in full effect, you'll have to hire me.
So, as the title suggests, for a content team to work successfully, you need a few tools:
- The business strategy - this will inform all your content decisions and innovations
- A content strategy - ignore this at your peril
- Content audit - know what you're working with
- Briefing documents and process - include acceptance criteria, objectives and KPIs (not we want to sell more and sell more, innit)
- Production schedule and plan - make this as detailed as possible with average timelines to manage stakeholders and give copywriters plenty of time
- Style guide and tone of voice - naturally
- Change request process - make this as painful as possible, so stakeholder stick to the first proof, second proof, sign off paradigm
- Brand guidelines - not your responsibility
- Segmentation piece - not your responsibility
