Who we are
We're a team of freelancers and consultants who work as copywriters, strategists, designers and developers who come together to become a virtual fractional team to deliver tangible outcomes.
We're passionate about our discipline and how what we do makes people's lives not just easier but happier.
Our founder
With a passion for pens and prose our founder, Helen, became a copywriter and started consultancy Red Clay (named after a Freddie Hubbard album) to pioneer leadership in content-led experience engineering.
From nipper to skipper over a 25-year career, spanning different industries, she leads multi-disciplined teams to deliver content from end-to-end. Her experience and knowledge led her to write a book revolutionising Interaction Thinking, called I, No one.
She also ran an independent record label called Heathen (named after a David Bowie album) and she was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
