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  • Proof is in the portfolio

    Who we've worked with

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  • What we've worked on

    Disruptive and innovative customer experience

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    Case study: launching a Centre of Excellence
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    Case study: Choose-your-own-adventure campaign
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    Case study: eco travel with content partnerships
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    Case study: reducing anxiety with a tracker
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    Case study: Finding a garage made easy
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    Case study: app to manage savings and investments
  • Our past clients

    Apple
    Spotify
    Live Nation
    Samsung
    Netflix
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    Sky
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    McLaren F1
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    Jaguar Land Rover
  • What they've said about us

    Read our testimonials from happy clients

    Juanita Hennessey

    Adobe & Game Girl

    assetbuildsHelen is an exceptional senior content and strategy professional. Her ability to lead content initiatives with clarity, foresight, and impact is outstanding. She combines deep subject-matter expertise with strategic thinking, ensuring that every piece of work delivers measurable business value.

    Helen brings a rare blend of analytical insight and creative vision. She is adept at translating organisational goals into compelling content strategies that drive engagement, enhance user experience, and support long-term change. As a leader, she build trust quickly, inspires collaboration across teams, and brings out the best in those around her. Her professionalism, integrity and strategic mindset make her a true assets to any leadership team.

    Stephen Kelly - the AA

    It was a pleasure working with Helen. She set the content direction, tone of voice, and content strategy for the AA and constantly sought opportunities and audience insights to take our content to the next level. Her in-depth understanding of content and our customers influenced and impressed stakeholders, enhancing the reputation of our content team within the business. As a manager, she coached, inspired, and motivated her team to create and maintain accurate, relevant content that met users' needs and solved business problems. She took ownership and accountability for content, ensuring quality and offering solutions. Witty, friendly and approachable, I wouldn't hesitate to recommend Helen to anyone.

    Jennie Binns

    The Writer

    Working with Helen was a pleasure. Despite our limited interactions, her vibrant personality and clear communication skills left a lasting impression. Helen's expertise in content, and UX shines through in her work, making her an invaluable asset to any team. Any future employer wanting to deliver exceptional, tangible results should consider Helen.

    James Leach - Aviva

    Helen’s expertise and passion for her craft is truly remarkable. Her ability to develop strategies and plans which produce engaging and impactful content across various digital channels is unparalleled - consistently delivering content that resonates with audiences directly or through the teams she leads.

    Helen’s passion for brand development is evident in her meticulous attention to detail. She understands that a brand’s voice extends beyond mere words—it’s about creating an authentic and consistent experience. Her commitment to maintaining a cohesive tone of voice significantly contributed to Aviva’s brand identity.

    What sets Helen apart is her unwavering belief in the power of content. She recognises that digital platforms are not just tools but essential conduits for connecting with audiences. Her strategic approach to leveraging digital channels resulted in increased engagement and brand awareness during our time at Aviva.

    Helen is a valuable asset to any team and I have no doubt that she will continue to excel in her future endeavors.

  • Awards and case studies

    Read about what we delivered to transform the world's biggest brands

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    Aviva UK

    Digital Content Lead

    Leading a diverse team responsible for content, production, CMS management, transformation, workflow, governance, mentoring and leadership.

    Commended: Digital Impact Awards 2021 for Best Social Media Campaign on Existing Platform

    Winner: Best Digital Response to Covid Crisis from a 2020 Kagool FTSE100 company census

    Case study: From prose to programming with content-led transformation

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    The AA

    Head of Content

    Managed a team to deliver brand and digital transformation. Rolled out tone of voice, content strategy, governance and launched a content hub.

    Winner: Ultimate Experience UK Award 2017

    Winner: UXUK Awards 2018 Best Effect on Business Goals for reporting a breakdown digitally

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    London 2012

    Comms

    Managed sponsorship for Thames Water as a third tier partner for London 2012. Worked on press releases, internal comms, activation and competitions

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    Subba-Cultcha

    Journalist

    Interviewed artists. Plus festival, gig and album reviews, including Violent Femmes, Kula Shaker, M8, Boxer Rebellion, Gold Panda and Beth Orton

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    Union Times

    Travel Writer

    Written articles about Jordan, Rio, Havana, Jerusalem, Madrid, India and China

  • Our current projects

    Game-changing human-centred digital-first projects to transform CX

  • Disrupting the travel industry

    Everything you need for efficient travel in one place

    Caboodle app

    Gone are the days of fumbling to switch from app to app to translate, convert, book, plan and search on the fly. Caboodle is a new app by Red Clay, designed with the traveller in mind.

    Make sure your health, safety and important documents are with you, secure and accessible by a trusted person. Create a travel journal and choose which posts to share on most social media platforms. And join the traveller community.

    Follow our story on Instagram

  • Activism for a forgotten occupation

    Fighting a 51-year illegal apartheid in Europe

    #FreeOccupiedCyprus

    Fight for justice, unity and freedom by supporting the movement to end the illegal occupation of 36% of a sovereign state as ruled by the ECHR.

    Join us @FreeOccupiedCyprus on Discord, Instagram, TikTok and Blogger to join the community, buy the merch and find events to raise awareness and put pressure on the government for reunification, repatriation and reparations for Cyprus.

    Hashtag your support with #FreeOccupiedCyprus

  • Your product makes dreams come true

    Create content that'll enrich your customer experience

    Experiential content

    Take your content marketing strategy to the next level. We'll showcase your product being put through its paces. Because real, unbiased people using it in extreme and exotic places do more than traditional marketing could ever do.

    We'll vlog our journey in a documentary style, write blogs, reviews, listicles or guides, live stream or tweet events, collect sound snippets, create 360 tours, help get user-generated content and be your brand advocates. Get in touch to chat about crossing borders to give your content the edge.

  • Let's break ground

    Get in touch

    Email helen@redclaymedia.co.uk

    helen@redclaymedia.co.uk

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    07384 695645

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    Book an appointment

© Red Clay Media Agency Ltd 2025

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