We're master architects
Audiences interact with words, not your skills, tech or logos.
Grow your business using our expertise as the voice of your digital customer experience.
We help you build meaningful connections, brick by brick, with:
Copywriting and content design
Content design is the layout, fittings and decor of your digital estate. And copywriting puts your audience inside. High-quality content turns passers-by into guests and housemates by making sure they:
- Find you.
- Buy from you.
- Stay loyal.
We craft every word your customers see with:
- Storytelling for digital, print and broadcast in all formats for all channels.
- Editorial content for web, app, social media, emails and blogs.
- SEO and UX writing.
Content strategy
The bricks-and-mortar of audience interaction. We lay foundations, build structures and design the functionality needed with:
- Audience building on web, app, email and social.
- Copy recommendations for web and app journeys.
- Content governance, operations and tech recommendations.
- End-to-end content mapping linking activity with solutions.
We bridge brand, marketing and user experience to lead audiences to positive outcomes by:
- Auditing content.
- Optimising and repurposing what's needed.
- Content calendar.
- Messaging and tone of voice.
Upgrade your business today
Our flexible packages suit all budgets and needs
Red Earth
Content builder essentials
£150
an hour
For your ad-hoc copywriting needs on web, app, social media, blogs, SEO and emails.
Recommended
Red Bricks
Content engineering
£500
a day
Get a content strategy and plan for a web or app journey or marketing campaign.
Red Rubies
Content architecture
£4,000
a month
For on-going support, get Red Earth and Bricks for 5 business days a month (40 hours).
Book an appointment
Meet our founder via Google Meet for a free, no obligation consultation.
Need a content expert?
OnlineA 30-minute face-to-face consultation could bring your business, professional event or team to life by giving it a content spin. So book time with our founder to talk about: 1. Writing digital and marketing content that makes your bank balance sing. 2. Building a team to deliver digital and operational transformation for your business and customer experience functions. 3. Speaking, training or contributing to your event, business or publication with fresh thinking on content-led digital experiences, Interaction Thinking and commercial linguistics.
Select date and timeEvent time zone:Europe/London GMT+00:00
Who we are
We're a team of freelancers and consultants who work as copywriters, strategists, designers and developers who come together to become a virtual fractional team to deliver tangible outcomes.
We're passionate about our discipline and how what we do makes people's lives not just easier but happier.
Our founder
With a passion for pens and prose our founder, Helen, became a copywriter and started consultancy Red Clay (named after a Freddie Hubbard album) to pioneer leadership in content-led experience engineering.
From nipper to skipper over a 25-year career, spanning different industries, she leads multi-disciplined teams to deliver content from end-to-end. Her experience and knowledge led her to write a book revolutionising Interaction Thinking, called I, No one.
She also ran an independent record label called Heathen (named after a David Bowie album) and she was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
Let's break ground
Get in touch
07384 695645
