What We Do
The key to business success is influencing what your customers think, feel and do at every touchpoint. We create end-to-end omnichannel content for conscious business growth through human-centred Interaction Experience Architecture.
Interaction Experience Architecture
We write high-quality content for discoverability, conversion, retention, engagement and advocacy with:
- Content-led user experience design
- Copywriting for digital, print and broadcast in all formats for all channels
- Editorial content for web, app, social media, CRM, SEO
- Content strategy
- Content governance and workflow
- Prompt engineering and conversational design
Experience strategy
We create immersive, holistic and innovative through-the-line experiences using:
- Insight, UX research and analytics
- MVT, AB and user-testing
- User-centered content, UX and UI design
- Wireframing, IA, navigation and signposting
- Taxonomy and content modelling
- Customer journey mapping
- Optimised CMS and platform functionality
Leadership
Performance rests on good team management and operational excellence with:
- Better ways of working
- Improved agency management
- Efficient budget management
- Establishing cultural change
- Leading on crisis comms
- Championing diversity and inclusion
- Ownership of KPIs and reporting
Who we are
We're a team of freelancers and consultants who work as copywriters, strategists, designers and developers who come together to become a virtual fractional team to deliver tangible outcomes.
We're passionate about our discipline and how what we do makes people's lives not just easier but happier.
Our founder
With a passion for pens and prose our founder, Helen, became a copywriter and started consultancy Red Clay (named after a Freddie Hubbard album) to pioneer leadership in content-led experience engineering.
From nipper to skipper over a 25-year career, spanning different industries, she leads multi-disciplined teams to deliver content from end-to-end. Her experience and knowledge led her to write a book revolutionising Interaction Thinking, called I, No one.
She also ran an independent record label called Heathen (named after a David Bowie album) and she was a promoter of two critically acclaimed live music nights, Screwball Cabaret and Die Young Stay Pretty (named after a Blondie track).
Past clients
The proof is in the portfolio
Aviva UK
Digital Content Lead
Leading a diverse team responsible for content creation, production, CMS management, transformation, workflow, governance, mentoring and leadership.
Commended: Digital Impact Awards 2021 for Best Social Media Campaign on Existing Platform
Winner: Best Digital Response to Covid Crisis from a 2020 Kagool FTSE100 company census
The AA
Head of Content
Managed a team to deliver brand and digital transformation. Rolled out tone of voice, content strategy, governance and launched a content hub.
Winner: Ultimate Experience UK Award 2017
Winner: UXUK Awards 2018 Best Effect on Business Goals for reporting a breakdown digitally
Vodafone UK
Senior Copywriter
Copy for Live Nation festival apps, Spotify, Netflix and Sky. Delivered digital transformation, 4G, iPhone launches and continuous improvement.
Winner: Website of The Year 2013 and 2014
London 2012
Communications
Managed sponsorship for Thames Water as a third tier partner for London 2012. Worked on press releases, internal comms, activation and competitions.
Subba-Cultcha
Music Journalist
Interviewed artists. Plus festival, gig and album reviews, including Violent Femmes, Kula Shaker, M8, Boxer Rebellion, Gold Panda and Beth Orton.
Ways of working with us
Choose the package that's best for you and your business
Freelance
For ad hoc briefs
£20.00
an hour (depending on brief)
Best for:
- SEO articles
- UX writing
- Email writing
- Social media content
- Content design
- Copywriting
- Content strategy
- Design
Recommended
Fractional
For transformation
£700.00
a day (depending on project)
Best for:
- Digital transformation
- Leadership
- Site redesign
- App development
- Operational processes
- Governements procedures
- Agency management
- Workforce transformation
- DEI strategy
Flexible
For filling skills gaps
£500.00
a day (depending on project)
Best for:
- In-house working in team
- Remotely in virtual team
- Hybrid (2 days max onsite*)
- Long term resource need
- Copywriter
- Content Designer
- Content Strategist
- Content Lead
* in East Hampshire, Surrey, Berkshire or London
Get in touch
We're social butterflies
Email
LinkedIn
Instagram
Your product makes dreams come true
Create content that'll enrich your customer experience
Experiential content
Take your content marketing strategy to the next level. We'll showcase your product being put through its paces. Because real, unbiased people using it in extreme and exotic places do more than traditional marketing could ever do.
We'll vlog our journey in a documentary style, write blogs, reviews, listicles or guides, live stream or tweet events, collect sound snippets, create 360 tours, help get user-generated content and be your brand advocates. Get in touch to chat about crossing borders to give your content the edge.
Disrupting the travel industry
Everything you need for efficient travel in one place
Caboodle app
Gone are the days of fumbling to switch from app to app to translate, convert, book, plan and search on the fly. Caboodle is a new app by Red Clay, designed with the traveller in mind.
Make sure your health, safety and important documents are with you, secure and accessible by a trusted person. Create a travel journal and choose which posts to share on most social media platforms. And join the traveller community.
Activism for a forgotten occupation
Fighting a 51-year illegal apartheid in Europe
#FreeOccupiedCyprus
Fight for justice, unity and freedom by supporting the movement to end illegal occupation of 36% of a sovereign state as ruled by the ECHR.
Join us @FreeOccupiedCyprus on Discord, Instagram and Blogger to join the community, buy the merch and find events to raise awareness and put pressure on the government for reunification, repatriation and reparations for Cyprus.
Hashtag your support with #FreeOccupiedCyprus
