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Post AI meritocracy

5. März 2026 · human-led AI strategy,creative differentiation,zero-party content,AI proof marketing
The cold, hard truth, average is now free. Let’s have a "come to Jesus" moment. If your daily...

Shit it. Shit out.

3. März 2026 · AI content quality issues,generative AI for marketing strategy,future of content marketing 2026,why AI content sounds the same,human-centric AI marketing
Remember when Beyoncé and Lady Gaga said this in the Telephone video: "Trust is like a mirror....

The two-tiered internet

26. Februar 2026 · two tier internet,seo,social media,content design,content strategy
Our "public square" is dead. We killed it with ads, AI-slop, and influencers who’d sell their...

Why your "reach" is a hallucination

24. Februar 2026 · copywriting,marketing,reach,social media,seo
Marketing fucked the internet. Now, we’re all paying the price, literally. If 62% of the...

How to build an immersive brand experience

19. Februar 2026 · B2C storytelling,brand narrative,emotional marketing strategies,copywriting,customer experience
B2C marketing leads are struggling with platform fragmentation due to siloed working separated by...

Why your B2B audience ignores data but remembers stories

17. Februar 2026 · content design,storytelling,brand narrative,B2B storytelling
The science of business storytelling The internet is awash with useless, meaningless crap. Most...

How to create a content-first design process that drives search traffic

12. Februar 2026 · content first design,seo,content design,leadership
Content-first design sounds sensible in theory. Most teams agree with the idea. Fewer know how...

The death of the click

12. Februar 2026
Marketing agencies are still obsessed with traffic but they’re chasing a ghost. With AI...

Content-First Design: Why it’s the winning strategy for UX and SEO

10. Februar 2026 · content first design,content design,seo,ux
Most websites still begin life the same way. A blank Figma board. A grid. A collage of...

Why testimonials are dead

10. Februar 2026
Social proof in 2026 is changing. It used to be the silver bullet for traffic and conversion. ...

Writing for System 1 v System 2

5. Februar 2026 · behavioural science,thinking fast and slow,copywriting,content design,user experience
Most B2B marketing is written as if it’s being read by a hyper-rational robot with a PhD in...

The "but you are free" technique

3. Februar 2026 · behavioural science,copywriting,persuasive writing,seo,content design
There's nothing quite as icky as a clingy brand. You know the ones. The pop-ups that don’t...

State of The Nation

31. Januar 2026 · consumer trends,marketing,digital,user experience,content design
As we end 100 days of January, consumers are navigating a landscape that feels paradoxical:...

Neuro-design: 5 layouts that follow the F-Pattern

29. Januar 2026 · web design,f-pattern
You’ve got about 50 milliseconds to make a first impression. In that time, your user’s brain...

Your brand’s flaws are your biggest sales asset

27. Januar 2026 · copywriting,marketing,seo,social media
Most brands spend their entire marketing budget trying to look perfect. They airbrush their...

Loss aversion vs. Gain framing

22. Januar 2026 · copywriting,seo,behavioural science,content design,content strategy
Should you tell your customers what they’ll win if they buy your product, or what they’ll lose if...

Why your fancy website is bleeding cash

20. Januar 2026 · content design,user experience,content strategy,product design
Let’s be honest, most B2B websites are a bit of a mess. You’ve spent five figures on a "brand...

Three is the magic number

13. Januar 2026 · behavioural science,content design,content strategy,copywriting,user experience
Why does every successful company have three pricing tiers? It isn’t for variety; it’s for...

A CMO's guide to nudging

12. Januar 2026 · behavioural science,content design,copywriting,user experience,design
In 2026, it's not just our quantitative that needs easing, but also our cognitive load. The...

The death of the click

2. Januar 2026 · copywriting,seo,content writer,user experience,marketing
For over two decades, the "click" was the holy grail of the internet. Content writers and...
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