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As you’re reading this, I hope you’re getting a good idea of who I am. An image of me is...
You’ve sold it to people who love the razzle dazzle of shapes and colours, but think anyone can...
The Huel mogul lamented on a show that pulls 50 million listeners a month globally that he wasn’t...
My agency, Red Clay Media, is an idea. It’s USP is that we strategise, conceptualise and...
August 12, 2026
When I was a kid, public benches were wooden. Stick with me on this... Ornate Victorian benches...
The greatest threat to your brand in 2026 is looking like everyone else. AI is trained to be ...
We are currently drowning in "AI Slop"—infinitely generated, statistically probable, soul...
For decades, the "Product" was the horse and "Marketing" was the cart. Today, the cart is pushing...
Let’s be honest: modern marketing has become an exercise in "Digital Pollution." What was once a...
The content operating system: why a content-first workflow is a commercial imperative Many...
Most digital projects fail because they start with a box and try to fill it with words later. At...
The modern customer journey is no longer a linear funnel. It is a fragmented series of...
In the 2026 digital landscape, a brand without a content strategy isn't a business; it’s a random...
If you are a leader, you are likely looking for ways to reduce operational waste. Content design...
Most organisations treat design like a high-end paint job. They obsess over the hex codes and the...
May 7, 2026 · copywriting,content design,user experience,product design
Most brand writing is stagnant. It sits on the page like a dead weight, expecting the user to do...
May 5, 2026 · copywriting,conversation design,content debt,behavioural science
Let’s be blunt: most B2B copywriting is a glorified space-filler. It’s mid. It’s generic AI-slop...
April 30, 2026 · Building intellectual authority,content strategy
TL;DR: Being "smart" on social media isn't about using big words; it’s about providing high...
April 27, 2026 · intellectualism,content strategy,social media
TL;DR: In 2026, the most valuable social currency isn't "relatability"—it’s authority. We are...
TL;DR: Content-First Design is the practice of letting the message dictate the medium. It...
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