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As the race to automate everything using AI heats up, there's something organisations have...
2025年10月30日 ·
We've all been there. On that website to do a quick job. Except you don't remember your...
2025年10月30日 ·
The same survey found 60% of consumers say the content brands currently create is “poor,...
2025年10月30日
Chasing vanity KPIs by producing an endless amount of content is not only inefficient and...
2025年10月30日
Become a pickme Content immersion for better customer and operational outcomes EVERY...
2025年8月8日
WARNING: This article is about Bonnie Blue's literal business end, but it references her...
2025年6月9日
The AI Overview (I can hear you groan, you know) define T-shaping as “the concept of developing...
2025年3月1日
Ask anyone. The stock answer you’ll get is “to pay the bills”. Regardless of job, level or...
2025年3月1日
If you’re a regular here, you’ll know that I wang on about how poorly content is defined and...
2025年3月1日
The reason there’s discourse between copywriting and content design is because the two are...
2025年1月13日
Technology was supposed to usher in a time of enlightenment and enrichment. All those mundane...
2024年1月5日
Content is one of the teams or departments that no one quite knows what to do with. We know...
Before you get in the comments asking me to wind my neck in, hear me out. I've worked with a...
2023年10月10日
Yes, you heard that right. Someone who's worked in content and led content teams for twen-ahem...
2023年10月10日
Content is one of those things that's hard to define. It means different things to different...
2023年1月6日
I started as a girl with a dream. After 10-odd years of working to a tone of voice (TOV) where...
2022年11月30日
It's been two years since my new tone of voice was unleashed onto the world, so I'm reflecting...
2022年11月7日
I hate to tell say this, but most of the stuff we work on is boring. If I had to put a figure on...
2021年12月30日
Content teams get demand from all over the place. Different business areas, different objectives,...
2021年12月30日
As a digital copywriter it's easy to just write 'click here' and 'submit' but while this is...